One of the countless videos made during my time at Arnold Worldwide. Progressive Insurance was launching a new campaign called "Ratesuckers" to advertise their new "Snapshot" device. When we pitched the original idea I had shot Arnold employees "headshots" while they pressed their face against the glass elevator doors. Fast forward to the launch of the spots and the CCO and myself came up with the idea of blowing up the headshots, printing them as huge vinyls and placing them around the agency. Turned out better than anyone could have hoped.