I love working on projects like this. The creative team shot two hour-long interviews along with b-roll and handed everything off for me to shape into a story. That’s not exactly how it always happens—but often I collaborate so closely with creative teams that I can get an edit 95% of the way there before they’ve even had a chance to review the footage or transcripts.
What I enjoy most is distilling hours of material into a tight, compelling 2–3 minute piece, something that stays true to the brand, meets strict regulatory requirements, and still lands on time and on budget.